The role of freelance digital content writer in digital marketing in Sri Lanka (1)

The Role of Digital Content Writer

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The role of the digital content writer is significant to any brand. Whether you are a B2B or B2C business, you need good content writers in your team in a world where the content is still the king.

This article looks at the importance of the content writer’s role in digital marketing and how they can help you with your marketing success.

The Role of the Digital Content Writer in Sri Lanka.

In the digital world, words are still the best sales representative you can have for your brand. Whether it’s a written text or visual elements such as a graphic or a video, you will need words to get the message out.

In simple words, you can’t sell without words- the right words.

Although people say a picture is worth 1000 words, we challenge you to make a point just with pictures.

By now, you must have an idea of the importance of the role of content writing in digital marketing. Be it articles for your blog, landing page for your websites, posts for your social media or videos for TikTok or youtube, you will need written words.

And only an experienced digital content writer can help you get done the job.

Let’s look at 3 ways a content writer can impact your digital marketing efforts for good.

1. Content Creation

The main job of a content writer is to produce content based on the marketing requirements of the brands.

They will collaborate with your marketing and sales teams to create the best content to meet your goals. They will handle it all from content development, layout creation, writing, editing and publishing. 

Be sure to hire the right digital content writer for the job, as they are content writers who specialize in different types of content.

2. Help with Seamless Marketing communication

Cohesive marketing communication is a key aspect of any digital marketing strategy.

An experienced content writer will help you maintain seamlessness in your marketing communication across all channels at all times.

They will create the content in a brand voice and tone that align with your brand value and maintain it across different channels. Building long-term partnerships with your digital content writers come in handy here.

The longer they are with your brand, the better and easier it is for them to maintain cohesiveness in the marketing communication.

2. Fresh Prespective and New Ideas

Experienced digital content writers in Sri Lanka come with a diversity of expertise and skills which includes,

✅Strong grasp on the art of online writing

✅Advanced research abilities

✅Excellent grammar and style understanding

✅Sound knowledge in SEO and Keywords

✅In-depth understanding of various digital platforms content areas and forms of writing

✅In-depth understanding of various areas and forms of writing

✅Familiarity with digital marketing and SEO tools.

✅Quick time management abilities

✅Strong understanding of digital marketing and associated topics.


✅Ability to adapt to different brand voices and writing styles

✅Ability to articulate complex concepts in simple words

✅Excellent problem-solving and critical-thinking abilities.

And they often have experience working with different types of businesses and industries.

Thus they can give their input for different digital marketing campaigns and efforts. They will come with fresh eyes as an outsider and help you look into things in a new way. You can connect your content writer with your digital marketing teams, and they will be happy to collaborate with them to exchange ideas to improve the output for your brand.


Hiring a skilled content writer can do all the wonders for your brand online. However, it’s essential to keep in mind that a content writer is not a content specialist, content strategist, content analyst or content marketer that specialize in content marketing or content analytics. 

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