7 People Who Never Be Great A Website Content Writer
Web copy for a website just as important as the web design. The web copy is the voice of your website that tells the story of your brand and how awesome your product or service is. Yet many underestimate the process of creating a web copy.
More often than not, people think that website content writing is writing grammatically correct content for their website. But we all know that it’s just the tip of the iceberg.
When searching for a website content writer in Sri Lanka, many brands and entrepreneurs look in the wrong places and reach out to the wrong people, instead of people who already have experience in Web content writing.
Below is a list of people who are clearly cannot be a good website content writer in Sri Lanka and why- So you know whom to avoid when hiring a content writer for your website.
1. English teacher is not a website content writer
Yes. English teachers have a firm grasp in the language.
They know all the grammar rules and all the complex words to make any content advance. But being an English teacher never qualifies anyone as a good website content writer in Sri Lanka.
Why? A teacher expertise in teaching the language well, meaning explaining something very well which can be a plus point in content writing.
But they are most often used to textbook content, which is formal and considered to be boring in the online world.
So, you will often see that they have a hard time identifying and adjusting to the writing style that appeals to online consumers.
2. English literature degree holder is not a website content writer
Well, it’s true that these people have a paper to prove their knowledge in English language and they could add a poetic touch to the write up effortlessly with their familiarity in the area.
However, if you think these traits make a good website content writer, you are wrong. Being a master in language and creative writing can come in handy during the content writing process.
But these traits alone won’t make a person a good website content writer as web content writing involves much more than just creative writing.
3. Stay at home mum is not a website content writer
Today, it’s a common belief that content writing is one of the easiest ways to make money online without putting much efforts.
Which is why we see many stay at home mums and housewives who are interested in earning some extra cash is out there marketing themselves as part-time website content writers in Sri Lanka on social media platforms.
These people might have a good command of English.
But always be careful when consider hiring such part-time website content writers in Sri Lanka, as although they might be able to produce good content, their work might fail to deliver you the results you look for.
Many think that any article writer in Sri Lanka can become a website content writer since they are familiar with online writing.
Web content writing is way more complex than article writing and completely different from each other and requires a completely different approach.
Web content writing requires strategic conversion, convincing and detail organizing and audience addressing practices, article writers sometimes won’t aware of.
So there’ll always be a chance that you might end up with a copy with an article writer that you could get done to be more effective if you hire a web content writer in Sri Lanka.
They might have publications on big platforms in print, yet journalists are another group of people you should not reach out to regarding a website content writing requirement.
Simply because journaling and website content writing are two different writing practices.
For an example, a journalist is a master of unbiased writing but when you are a web content writer you need to be an expert on the other end of that spectrum.
This is a very common situation in many small businesses.
It’s always good to create new opportunities for your employees to help them gain experience in different areas. However, assigning your intern to write content for your newly launching website is never a good idea.
Although they will work hard to show their superiors results with their experience in participating in school level creative writing competitions, it’s highly unlikely for a such copy to meet the standards of a work of a professional writer.
It might occur to you that it’s easier and way more effective and cost friendly to manage the project in-house than outsourcing it.
But if you hire a good web content writer in Sri Lanka, you will notice how distance is not an issue for them and how quickly they catch your idea correctly right from your first conversation.
Sometimes, you might be a startup owner or a small business owner who do everything by yourself or at least handle the major workload of your business wearing many hats a day. And if you are considering wearing the web content writer hat for your newly launching website, think again.
Do you aware of SEO? Do you aware of what your audience wants to hear? What is the best order to list your product or service details? Do you aware of conversion copywriting practices and what works for which audience?
If the answer is yes to all the above questions, you should indeed write the content for your website.
But if the answer is ‘NO’, I recommend you to look for an experienced website content writer in Sri Lanka.
Don’t get me wrong!
Yes, above mention people can never be good website content writers. However, there can be good website content writers in Sri Lanka who happen to be teaching English or an English literature degree holder or stay at home mum or a housewife or do article writing as well.
Here the difference is none of them will show their qualifications or their CV but their portfolio as proof of their work experience. Such people are masters in the art of web copywriting working with many clients for years over diverse of industries and will show you results instead of talking results.
Keep in mind well-crafted is not a synonym for an effective web copy. So if you want your website content to be effective and powerful make sure you invest in an experienced website content writer in Sri Lanka who has hands-on experience in the industry. So your investment won’t be a waste.