Content writing in digital marketing can make or break your whole marketing strategy.
You can have the best designs, campaign ideas, and strategies, but none of them would be effective without the right words.
Yes, words are that powerful. This is why digital marketers should know what content writing in digital marketing should look like.
So here are 6 important tips to keep in mind when writing online content. Write for the Audience
1. Write for the Audience
Content writing in digital marketing should be done with a focus on your audience. Good content addresses their pain points which is why identifying and clearly defining your audience is crucial.
Every content should be relatable whether it’s a blog article, social media post, email or ad copy. From words, tone of voice, to writing style, everything should be selected to match the audience.
For example, if your audience is stay at home mums, which one of the following captions would you think it’s the best to use on a social media post?
#1 Plan more outdoor playdates for your kids. Get them to have fun and be healthy at the same time.
#2 Encourage your children to play outdoors to ensure their health and wellbeing. Outdoor playdates are one of the best ways to do it.
2. Create a Content Journey
When writing for digital marketing, you can’t expect results by just scribbling something and posting it.
Everything has to be a part of the journey.
All content across all platforms should be connected to one another. There should be a well-curated path that leads to the end destination revealing things step by step.
Your content writer should know when to reveal what, to keep the curiosity and the excitement. Details and information should be well organized and have an order.
Also, the flow is important, whether it’s an article, web copy or the entire digital marketing strategy.
For example, this line should make the reader want to read the next line. Or a social media post should make them want to check the landing page and then the demo.
3. Storytelling is a Must
Storytelling has been around since the dawn of time. In digital marketing, a good story makes people want to know more.
Storytelling in content writing helps evoke emotions, spark inspiration and encourage actions.
It turns information, details and the message you want to deliver into an interesting narrative making the brand more interesting and approachable.
All brand content should be written with a compelling narrative. A good story should be informative, useful and entertaining at the same time and should reflect the brand identity and values.
It should have a problem and solution with bits and pieces in between that grab the readers by their heart.
With storytelling, you should focus on providing value — a solution to fit the needs of your audience rather than pushing for a direct sale, which is always more effective.
4. Make Every Word Count
Today people are busy and distracted. In the digital space, readers’ attention lasts only for seconds.
If you can’t get the attention of your audience within the first few seconds, you have lost them forever. This is why you need to make every word count.
So when you write content for digital marketing purposes, every word should have a purpose. You have to cut the fluff and get to the point straight away without sounding boring.
Only experienced digital content writers would know how to pull this off — Keep things clear and concise and be interesting and entertaining at the same time.
5. Stick to Technicalities
In digital content writing, there
are rules that you need to follow and things to keep in mind. Every platform is different. Also, the behaviours of the same audience can also vary depending on the platform they hand out, even if they are the same people. Here are a few tips to keep in mind.
# Online content writing rules are important to get effective results.
# Every piece of content should be created following the rules of the platform to avoid any violations.
# How much jargon you can use varies depending on the awareness of the audience
# Reveal details based on the stage they are at in the sales cycle.
# The length of sentences varies depending on the niche, type of content you create, platform and audience.
# Learn content formats that work for each type of content and platform.
# Understand different content lengths and tones of voices that work best with different platforms.
6. Keep in Mind the Algorithms.
If you are creating digital content only for the readers, you are missing out on a lot.
The algorithm is what decides whether your content is worthy of getting in front of more people or not. So no matter how valuable your content is, if it’s not created to please the algorithm, you lose.
Social media platforms have algorithms that they use to filter good content to keep the quality of the platform and to add the best value possible to their audience. So are search engines.
When you do things right to get noticed by the platform’s algorithms, it automatically will do the promoting for you.
Meaning you don’t have to do anything for promotions.
Think about viral content on social media.
When it comes to search engines, SEO is the name of the game. Learn about the best SEO content tips to rank in search engines. Right keywords combined with an effective content SEO strategy will get you more traffic without having to pay a penny.
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