How to Write SEO articles for your Business in Sri Lanka?
If you want to get more exposure for your business website, you need more traffic. The primary means of accomplishing this is through SEO content strategy. And this is where SEO articles come to help you.
A well-maintained blog can help you with your website SEO, so in this article, we explore how to write effective SEO articles for your business. Over the years, we have written many SEO articles across many niches for our clients, and this is the process we have fine-tuned over the years.
Step 1 – Identify keywords
To gain organic search traffic, you need to research your keywords before writing. So first, understand what consumers are searching for.
Your keywords should be related to your business and audience but should be easy to rank, especially if you are very new to business blogging.
So consider keyword volume and difficulty when selecting keywords for your article. Look for competition that is low to medium. Keywords with high search volume and low competition are the best.
Tip – To generate fresh keyword ideas, you can use keyword tools such as Google Keyword Planner, Moz, SEMrush, or SpyFu.
Step 2- Determine the content expectations
Apart from keywords, answering consumers’ search intent is crucial to the success of a good a SEO article. So before starting the actual writing process, you need to ask yourself.
What information is your audience seeking with this search query?
If your SEO article doesn’t provide a solid answer and information to the question they have, they won’t stick very long on your website — Which negatively affects your ranking power.
This is why everybody is talking about creating quality content. In simple words, this means delivering high value with the least possible words. In other words, quality content is useful information and insights-packed content.
Step 3- Work on the layout
Finding effective keywords is not enough to create good SEO articles. You need to use them in your content naturally so search engines can give their attention.
When using keywords in your content, you need to be strategic and make sure you are not using too little or too many keywords. A few places that you can add keywords in your content are
- Blog title
- Meta description
- Image alt text
- Naturally, throughout the content
Important – Make sure to stick to a healthy keyword density percentage and never overuse them.
Step 3 – Make sure your SEO article stands out.
When there are thousands of articles written on the same topic how to make sure your content rank on the first page of google?
One of the key rules to rank higher is to create more valuable content than your competition.
But how can you create better content than your competitors? Here’s how?
Step 1 – Search your keyword on Google.
Step 2- Examine the first page of search results for your target keyword, and go through the top-ranked articles.
Step 3- Determine the gaps in the competing articles and see how you can improve them.
Here are a few ways that you can add value to any topic
- Add more details
- Elaborate more on sub-topics
- Add statistics and link to other resources
- Make the information and data up-to-date
- Add engaging visuals, such as an infographic or video.
- Include action tips
Step 4 – The editing process
Copy editing is an important part of the content generation process. Readers don’t stick to the end of your writing if it is difficult to understand, boring, sloppy and full of errors. This can also lead high a bounce rate, which is bad for SEO.
A well-edited article should
- Be easy to read and understand
- Free of spelling, punctuation, and grammar errors
- Provide a good user experience
Here are a few things that you need to keep in mind during the editing process
- Make sure your SEO article has a good flow and well organized, and has an order that makes sense. But this is not just for the subheadings. Every sentence should satisfy the above criteria.
- Everything should be easy to read and understand and digest.
- Keep things to the point with every sentence.
- Avoid wordiness and repetition.
- Make sure the article is Grammar and spelling checked.
The best way to make sure your SEO articles are well edited and professional is to hire a content editor. But this might not be an option for every business out there. In that case, you can use tools such as Grammarly and Hemingway editor to help with your editing process.
Although these tools are not even close to the value an actual human editor can add to a piece of content, they might be able to help you with getting things started.
If not, you can save all that hassle and hire an experienced SEO article writing service in Sri Lanka, like Snappy Script. We have experienced SEO articles writers and professional content editors who can help you create quality SEO articles for your business.
Step 5 – SEO article formatting
Content formatting is just as important as writing and editing. Formatting is the stage where we ensure that the backend of the published content in your content management system makes sense for the search engine crawlers.
Here are a few areas that you need to keep on point when formatting your content
This is the title that appears in Google search results for your content. Make sure to add your primary keyword to the title tag. Keep title tags around 65 characters.
In search results, a meta description shows beneath the title tag and website URL. Make sure this description is compelling and encourages click-throughs. Limit meta descriptions to 140-160 characters.
HTML header tags
Header tags (H1-H6) are a crucial ranking element for Google; therefore, include your heading and subheadings in appropriate header tags.
Alt text for images.
These brief descriptions are used by search engines to retrieve picture searches. So make sure to add your keywords in your image Alt text.
Relevant links within your website to add more value.
Add relevant resources from sources outside of your domain.
When you are trying to drive more organic traffic to your website, writing a bunch of articles and posting them on your business blog is not enough — even if you are posting super in-depth content.
There are primarily a few other factors that contribute to search engine rankings.
However, E-A-T(Expertise, Authority, and Trustworthiness), has received a lot of attention in recent years, which has been published in Google’s Search Rater Quality Guidelines.
This means Google pays attention to the creator, the content, and the website when selecting web pages for search results.
So you need to make sure that you work on all these SEO areas if you want to improve your search engine rankings with your articles.
Importance of Consistency
You can’t expect to publish 10 articles and rank them on the first page of google when there are websites that have published hundreds of articles. So you need to make sure to keep your blog updated regularly.
Our advice is to publish at least 1-2 articles per week. With time your article collection will grow and make you recognized as an expert and authoritative figure in your industry.
How to come up with article ideas?
If you want to keep posting new articles every week, you need to make sure you have a lot of topic ideas to choose from. Here there are two ways that you can go about this.
✅You can select the topic and then determine the relevant keywords
✅Select strategic keywords first and then come up with topic ideas
No matter which way you use to come up with SEO article ideas, you need to have a content plan.
Pro Tip – Make sure that every piece you create has a connection to each other and is relevant to your audience. At the same time, they should reflect your customers’ needs and have enough search queries in search engines.
SEO articles for both bots and humans
When writing your SEO articles, you need to keep in mind that you are writing for a human readership. So your primary goal should be to deliver high-quality content that your audience can benefit from.
You need to build trust and a connection with your audience, and delivering value in a caring way is one way to do it.
So in SEO articles, your audience comes first and search bots seconds. But good SEO article writers know how to deliver effectively for both bots and people and please them alike.
So if you don’t have much experience in content writing or blog article writing, it’s best to hire a professional SEO blog writer in Sri Lanka.
There are many experienced SEO article writers out there, so finding the best one for your business can be a challenge, which is why we wrote this article on how to hire a blog article writer in Sri Lanka
How to get SEO articles in Sri Lanka with Snappy Script?
At Snappy Script, we offer SEO article writing services for many companies across many industries. Whether you need 4 articles per month or 40 articles per month, we have the capacity to deliver high-quality content on time.
With us, you don’t have to worry about finding, selecting, assessing, hiring and training SEO article writers as we have experienced writers working with us.
Another perk of working with us is that we have separate content editors apart from our writers, who will edit each and every piece of content you get from us. They will fact check, SEO check and edit content to make sure of the accuracy, flow, readability and effectiveness of the writing.